El Oula - العولة
The network that brings home to the diaspora. Harissa, olive oil, couscous - not as commodities, but as
connection.
You're not buying a product. You're buying a place, a region, the hands that made it.
A reincarnation of Metti Fatma Fathalla (allah yar7amha). An anti-startup for restitution and belonging.